I WANT to have realized human communication in the visible world in a harmonious cross-brood of form & content. The recovery of the spiritual ecology depends on that harmony. Harmony is generated from a free creativity, free mutual cooperation of individuals, while freedom, which is the essence of creation, unwillingly comes about in a cruel battlefield (of the new, the unknown, the revolutionary) of the past (the traditional, the well-known, the dogma), subjugated to arbitrary acts & permanent temptations of various scandals; in a regime pertaining to incessantly deepening, biased truce between form & content, to work out the culture of freedom; to warrant effective communication, mutual comprehension & cooperation.
I KNOW that the metaphysics of design comes forth from the entrails of systems of signs, & the languages of visual communications are sign-systems. Signs & symbols are born out of molds that are without wreckage. They are the archetype nutshells of a given culture. Aesthetics of function & functionalism of aesthetics are the common axis in the context of spiritual economics. The organic synthesis of the abstract & the concrete, conveys to the universal language of design a social importance to the instruction of cultivated taste. The language of public consent is the power of high taste.
I CAN in the context of these ideas, to create the printing quality, which will satisfy the customer, in a sense to guarantee the originality of his particular product in the market. Without an image the product deserves NO attention. The highest target of professional design is the revelation of the real form of the image. The creative management of high technologies of functional design, in terms of an aesthetic point of view, turns the personification of that image into reality, literally presenting it to the prerequisites of the consumer in our market’s field of vision.
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